Mark Cavendish is the fastest man in the world. Scott Bicycles had his Addict placed prominently in front of their booth. His bike not only features a prototype Pro stem and bar, but is decorated with various top tube and seat tube art giving the bike even more personality.
THE GANGS ALL HERE
While there is virtually no end to the amount of exciting new bike products and creative and expensive booths in the over dozen massive halls at Eurobike, (did someone say we were in a recession?)-we found some inspiring new products today at the show that you should consider for your own purchasing plans in 2010. Start saving up and enjoy.

Zipp launched three new products at the 2009 Eurobike-101 wheels, Super-9 Disc wheels and RZR shifters. Billed as the world's first fully-toroidal aluminum rim, the 101's are geared to the budget racer and offer an aerodynamic option to Zipp's other popular carbon wheel options. The 101's weight less than 1500 grams and will sell for $1300.

Zipp enters the shifting market with their new RZR shifters which were used at the 2009 Tour de France and in Kona. The 180-gram shifters will run around $375 and feature a Return to Center design which allows you to set your desired return point after each shift.

Look launched the new Keo Blade Carbon Ti at Eurobike. The pedals feature a carbon blade spring design, weigh 95-grams each (258 grams for the pair including cleats and all hardware), a stainless steel contact area and an oversized axle. They invited Alberto Contador to their booth this morning as well, to announce their new pedal offerings.

More well known for their popular helmets and glasses seen on the Pro Tour, Giro has also been designing and selling cycling gloves for the past two years. For 2010, Giro will debut 18 new models for cyclist of all levels and for all weather conditions. Their glove selection is well-designed, functional and distinct.

The halls of Eurobike are filled with exotic TT bikes. Many of these bikes are running the new electronic shifting group from Shimano. We have ridden the TT parts for Di2 and the difference and precision is a world apart.

Reynolds set out with Paul Lew to design and manufacture the ultimate wheel in 2006 (a climbing, racing and TT wheel). Enter the RZR line of wheels which have emerged from the Reynolds Composite Studios-a group of engineers working with carbon and Boran creating new products for the Reynolds family. This first wheel to come out of the studio is handmade from high-modulus carbon and Boran (40-hours of labor per wheel) in Utah, weighs 900 grams, features spokes not in tension or compression a 46 millimeter profile and a cost or around $6,000.