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NEW PRODUCTS: GIRO ANNOUNCES NEW LIVESTRONG® HELMET COLLECTION
Road Bike Action
February 17, 2009
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Lance Models His Giro LIVESTRONG Ionos At California Tour
(Photo: Roberto Bettini)
Giro is proud to announce a collaboration with Lance Armstrong and the
Lance Armstrong Foundation. Four new special edition
LIVESTRONG cycling helmets will be launched in April, 2009, with
proceeds going to the Lance Armstrong Foundation. The Lance Armstrong
Foundation unites people through programs and experiences to empower
cancer survivors to live life on their own terms and to raise awareness
and funds for the fight against cancer. The Lance Armstrong Foundation
focuses on cancer prevention, access to screening and care, research
and quality of life for cancer survivors. To date, the Foundation has
raised more than $260 million for the fight against cancer. Through our
partnership with the Lance Armstrong Foundation, Giro is proud to be a
part of the global fight against cancer.
Seven-time Tour De France winner Lance Armstrong said of the new
LIVESTRONG Helmet Collection "I've had a relationship with Giro for the
better part of twenty years. Giro has always been the company that's
led the way in terms of technology, safety and ventilation and all the
things that are important to professional cyclists as well as amateur
road warriors. It's been great to be associated with such a leading
company as Giro."
Giro LIVESTRONG Ionos: photo Giro
Lance continued, saying "The support from Giro with the LIVESTRONG
products, four different types of helmets means a couple of things to
me. Number one, we appreciate the support; it helps us fulfill our
mission in helping cancer survivors around the world. Also it's
another great symbol of what we should take more seriously when it
comes to the cancer fight, the idea of prevention. So the simple act of
putting on a helmet, just like you put on a seatbelt, just like we know
not to smoke cigarettes, these are all preventative measures to help
save lives, increase quality of life and ultimately make people feel
happier and healthier. We really, really appreciate the support of Giro
and look forward to working together for many years in the future."
Tom Larter, Giro Vice President explained "We are really proud to
continue our long legacy with Lance. Teaming up with him and the Lance
Armstrong Foundation to launch this new Giro LIVESTRONG collection is
really something special. Most people have been affected by cancer one
way or another so we’re really happy to say that the sale of each and
every Giro LIVESTRONGhelmet will directly benefit The Lance Armstrong
Foundation and support the global fight against cancer.
Giro LIVESTRONG Saros
Bursting with performance features like Wind Tunnel ventilation and our
benchmark Roc Loc 4® fit system, it’s the sleek, contemporary style and
subtle silhouette that makes Saros speak to riders planning to break
from the pack and go their own way. The signature LIVESTRONG yellow and
black will let everyone know you are with Lance in support of the fight
against cancer. Saros features Giro’s Roc Loc® 4 Fit System, In-Mold Construction, 19 Wind Tunnel, internal Roll Cage and P.O.V. adjustable visor, all for just $120.00 M.S.R.P.
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