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TECH NEWS: IT’S OFFICIAL! TEAM COLUMBIA ON SCOTT BICYCLES IN 2009
Road Bike Action
August 29, 2008
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Givisiez Switzerland: SCOTT Bicycles announced today they would become the new equipment sponsor to Team Columbia, which includes top professionals Kim Kirchen, George Hincapie and sprinter Mark Cavendish. SCOTTwill provide Columbia with road and time trial frames and forks and has entered into an agreement to work with in the development of the next generation of superior bicycle technology.
“This was a very important decision for SCOTT and we are proud to join forces with a successful team like Columbia,” remarked Pascal Ducrot, VP of Scott Sports. “The fact that the team is US and European based and includes top level riders from 17 countries around the globe fits our distribution and marketing strategy perfectly. The team works closely with technical sponsors and this allows us to bring new and innovative products not only to athletes but also to consumers. The chemistry between SCOTT and team manager Bob Stapleton was there from the beginning and we are confident that this step will be beneficial for both of us.
The team is owned and operated by High Road Sports Inc., a group founded on the values of clean and fair sport and personal commitment. They have demonstrated a leadership role in anti-doping, initiating an independent anti-doping program managed by ACE (Agency for Cycling Ethics) and actively creating a culture that discourages cheating. The team chooses partners and suppliers who provide the best products, and have chosen SCOTT based on the tools and technology the brand offers.
“We are excited about our new Partnership with SCOTT,” said Team Columbia Owner Bob Stapleton. “We share the same goals in providing our athletes with the best tools and technology available. We are committed to working closely with SCOTT to develop outstanding products for professional athletes and enthusiasts.
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